If you care about successfully marketing your business on the web, you need to care about SEO. SEO, or Search Engine Optimization, is your long-term strategy to get your website ranked higher on Google and/or ranked for more search terms. If you are ranked higher and more frequently, it is only inevitable that your site will attract more visitors who will then ideally convert to clients. Thus, if you care about getting more clients, you should care about SEO.
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