Congratulations! Now you need to nurture your subscriber list! Using an autoresponder like MailChimp or MailPoet, you should begin curating relevant content for your subscribers. Keep in mind that you don't want to pummel your list with heavy sales and marketing emails, but rather you want to build a relationship with them and send content that they would find useful. For example, send your latest blog with 5 tips to conquer anxiety, or send them a video where you teach them the basics of meditation. These direct and informational emails will build trust in your subscribers. Of course, you can then intersperse notifications about your different offerings or upcoming events.
Steer away from sending a general "newsletter" to all of your lists, as this will most likely never be opened. You want to sent GOOD, RELEVANT content to your specific list. This means that you should send anxiety blogs/information to your anxiety list, depression blogs/info to your depression list, etc. Try to blog once for each specialty and send that blog post to each list. If you also wanted to curate something unique for each list and include that too, that's even better.
Besides targeted and useful content, you must make sure to send to your list with a reliable frequency. We recommend one per month per list. If you keep the content coming consistently, your subscribers will be constantly reminded of you and your practice. When the time comes that they are ready to commit to therapy or a treatment program, they will automatically think of you first, as you've already been providing them with great resources via email. Also, keep your blog fresh and updated. If a subscriber returns to your blog, but finds nothing new, the likelihood of them returning a second time goes down considerably.
If you need help setting up your first email to your list or need more information about autoresponders, please contact your Project Manager or submit a request at the top of your screen.