I've been live for several weeks, but I'm not ranking... why?!

Do not fret if you're asking yourself this question. Although your website is doing many things "right" in terms of SEO, there are always more things that you can do to encourage Google to rank your site even higher. Lets discuss briefly how this works and what things you should do next. 

First of all, know that if you have a new site with a new domain with relatively few pages (under 10), it can take 6+ months for you to see substantial results in terms of ranking. The reason for this is basically because Google has no reason at this point to believe that your site is credible and valuable. In order to convince Google that you are indeed a site worthy to be ranked, you'd ideally be doing the following:

1. Growing Your Site by Adding More Content

Here's the thing -- the bigger your site is (in terms of number of pages), the better for ranking. Research has shown that the larger sites rank higher in Google. This is why you see websites like Psychology Today always ranks at the top of page 1.

The easiest way to grow your website is by adding valuable content to your blog. We recommend blogging as much as possible about RELEVANT topics that your website visitors will find interesting and valuable. If possible, we recommend blogging at least one time each month. If you can manage more than that, go for it!

Here's an example of real results from blogging over time. Rankings for all pages went up, and the only thing that changed was having a consistent blog for nine months.

Google rewards dynamic sites and can be trained to reindex sites more frequently if that site is constantly updating. If you haven't blogged since you have gone live or if you maybe put up 1 or 2 posts, this is where you need to focus your efforts. Why would Google rank your site higher than a site that is adding fresh, interesting content on a daily basis?

If you would like to learn about how we can assist you with blogging on your therapy website, click here

2. Driving Traffic to Your New Site

Do not underestimate the power of traditional marketing. Get the word out that you have a new/updated site and start driving visitors to your content. Market to your email list. Market on social media. Google will rank sites that many people visit because that is a sign that your site is valuable. If nobody spends time on your site, why would Google serve you up more than other sites?

3. Getting Links to Your Site

Another factor in ranking high on Google is having quality links to your website. Besides the fact that Wikipedia is one of the largest websites on the internet, why does Google consistently rank Wikipedia on page 1? People spend lots of time on the site reading through interesting articles, BUT Wikipedia also has many sites that are LINKING back, or REFERENCING, their content.

Getting quality links isn't an easy thing to do, but there are many ways that you can get links back to your site. Some examples include: linking your social media profiles to your site, guest blogging, writing an article for a local newspaper, submitting an article to an online site, media coverage from an event you are doing, etc. 

Each link back to your site is another SEO boost.

4. Pursuing Google Adwords

Ranking your website on Google organically takes time. But, there are ways to get on page one immediately. 

A great way to increase exposure to your website immediately is by using Google Adwords. Google Adwords allows you to pay for ads that appear on the top of search pages on Google. This will result in more exposure, more clicks to your site, more potential clientele, and ideally more phone calls.

This can also help your organic rankings because again its more traffic to your site which makes Google think you are valuable.

If you want to learn more about Google Adwords, click here

5. Pursuing Google Local

Google Local listings are a strong signal to Google that you are a local business and deserve the attention of local searches. If your Google local listing and citation listings (like Yellow Pages, Yelp, social media listings, etc) around the web contain incorrect, outdated, or conflicting information, Google can get confused as to where exactly you are found and will not rank you. Tightening up your listings and creating a strong G local listing will help Google rank your practice in local searches.

6. Patience

In a world where everything happens instantly, it may be hard to accept that SEO and rankings are not an overnight affair. As we've mentioned before, SEO is a long-term strategy and sometimes the best thing to do is to relax, keep blogging, and wait for Google to catch up with all of your hard work. If you continue to put effort into building your site and getting the word out that you exist, then Google will eventually reward you. Keep plugging away.

If it has been longer than 6 months and you have aggressively done all of the above, but still no clients are calling, our next step would be to check out your Google Analytics to see where people are bouncing away from your site and where they spend the most time. The best strategy is one that is constantly being tweaked and adjusted to better target visitors to your site. 

If you have further questions, do not hesitate to ask your Project Manager or submit a request to Support. 

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